Scaling Smart: What It Really Takes to Grow a Freeze-Dried Pet Food Business
In the fast-growing world of freeze-dried pet food, turning a small-batch idea into a full-scale operation is no small feat. It takes more than passion—it requires strategy, investment, and a clear vision. That’s exactly what attendees will gain in this interactive Ask the Pet Food Pro Zoom chat, where industry experts pull back the curtain on what it takes to scale successfully.
Jerad Ducklow, Executive Vice President of Sales & Marketing at Parker Freeze Dry, joins Sean Jones, CEO of Foodynamics, to lead a candid discussion about the real-world path from startup to scale. Drawing on years of experience, they’ll outline three critical questions every freeze-dried pet food brand must answer before going big:
What’s your “why” and what makes your product different?
Defining your unique value proposition is more than marketing fluff—it’s the foundation of long-term success. Jerad and Sean will show how to identify your brand’s purpose, highlight what sets your product apart, and clearly communicate the measurable benefits of freeze-drying to today’s discerning pet owners.
Are you ready to invest—and where?
Equipment decisions, vertical integration, and business model alignment can make or break your growth strategy. You’ll learn how to weigh risk tolerance against return on investment, and how to position your company to attract funding and scale sustainably.
Can you grow without losing quality?
From hiring the right team to embracing automation and mapping out long-term goals, growth must be intentional. This session dives into how to build a resilient operation that maintains product integrity and customer trust—without burning out your team or your budget.
Whether you're just starting out or ready to level up your freeze-dried pet food business, this session will deliver valuable insights to help you scale smart and stay competitive.
Sponsored by Parker Freeze Dry, this Ask the Pet Food Pro event is a must-attend for brands ready to grow strategically in a booming market.